Wix.com bought a $4 million dollar ticket to the Super Bowl. The challenge was to leverage the businesses created for the :30 commercial and compete in the highly coveted second screen arena. We had to be relevant, and act in real-time.
Transforming a :30 second Super Bowl commercial into a fully integrated, 30 day campaign
set up a live 24-hour social newsroom with partner social media firm Hearts & Minds,
completely integrated with Wix.com's team in Tel Aviv.
We reacted in real-time to daily news and created relevant content
through social media and events.
the campaign and created content for fans to share
via social media.
#ItsThatEasy Ten Bucks Game
time the word "Easy" was said during the game, viewers had 10 seconds
to click on their mobile screen to win $10 instantly. This kept viewers thinking about the campaign
throughout the game. Even during the commercials from competing brands.
Social, search & SEO campaign - RKG Merkle Digital Bowl Report
300 Million Users
Total campaign reach
Teaser campaign for first time advertiser - TrueReach
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