WIX.COM

Reaching beyond
the big game
Wix.com bought a $4 million dollar ticket to the Super Bowl. The challenge was to leverage the businesses created for the :30 commercial and compete in the highly coveted second screen arena. We had to be relevant, and act in real-time.
Transforming a
:30 second Super Bowl commercial into a
fully integrated, 30 day campaign
We set up a live 24-hour social newsroom with partner social media firm Hearts & Minds, completely integrated with Wix.com's team in Tel Aviv. 

Real-Time Newsroom

We reacted in real-time to daily news and created relevant content through social media and events.


Engaging Content

We leveraged the campaign and created content for fans to share via social media.


#ItsThatEasy
Ten Bucks Game

Every time the word "Easy" was said during the game, viewers had 10 seconds to click on their mobile screen to win $10 instantly. This kept viewers thinking about the campaign throughout the game. Even during the commercials from competing brands.

CONCLUSION

#ItsThatEasy

#1

Social, search & SEO campaign
- RKG Merkle Digital Bowl Report

300 Million Users

Total campaign reach

#1

Teaser campaign for
first time advertiser
- TrueReach

We find new ways to reach your brand's full potential.


Other work